The Blue Nile Advantage

At Blue Nile, our philosophy is simple: Offer high-quality diamonds and fine jewellery at outstanding prices. When you visit our Web site, you'll find extraordinary jewellery, useful guidance, and easy-to-understand jewellery education to help you find the jewellery that's perfect for your occasion.

Since its founding in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds. We offer thousands of certified diamonds which can be used to create diamond engagement rings, earrings, and pendants. Every loose diamond sold by Blue Nile has been analysed and graded by either the Gemological Institute of America (GIA) or the American Gem Society Laboratories (AGSL).

Blue Nile is a publicly traded company (NILE), and has been awarded the Circle of Excellence Platinum Award by Bizrate.com. Forbes magazine has chosen Blue Nile as their favourite online jeweller every year since 2000, and Money Magazine listed our price, service, and education as reasons they rated us a "Best Deal."

Kiplinger.com stated that "the best online jeweler is Blue Nile", and we were recently profiled in full by The New York Times. The Wall Street Journal describes how our individual diamonds "...are described in even more intricate detail, including depth, table, symmetry, polish, girdle, culet and fluorescence", and they go on to recognise that Blue Nile "...even explains what all these things mean."

From packaging and shipping to appraisals and the gift card . We take care of the details through the whole process, including:

Free Shipping on all purchases
30-day returns
Free packaging
Grading reports for all certified diamonds
Professional appraisals for all build your own jewellery

Blue Nile offers extraordinary customer service. You'll find our phone number, 0800 358 1981 from the United Kingdom, 1800 944 544 from Ireland, or +353 1 487 7850 for all other EU countries, on every page of the Blue Nile Web site and your call will be answered quickly by one of our knowledgeable Diamond & Jewellery Consultants. If you'd rather e-mail us, send inquiries to serviceuk@bluenile.co.uk.